My support and strength come from my family, who inspire me to want more, to grow more, to be more. They are my favorite people in the world.
How I Think, How I Work
Hi! I'm Yesi, a passionate UX/UI product designer with a solid background in visual communication. My focus is on creating memorable experiences for users by blending creativity with a user-centric mindset.
I highly value collaborative work and enthusiastically take on leadership roles in projects, ensuring we meet established deadlines while refining every detail. My philosophy of "less is more" guides my creative process, always seeking simplicity to achieve efficient and functional products.
My leadership style is based on open and constant communication. I firmly believe in the importance of integrating the opinions of the entire team, as I consider each perspective essential for the progress and success of the project. Joining forces to achieve exceptional results is my daily motivation! 🚀✨
Working Tools
These are the tools I use most in my day-to-day work, although I have also used others in various projects I have collaborated on, such as Hotjar or G. Analytics.
As a graphic designer, I use two additional tools: Adobe Illustrator and Adobe Photoshop.
Figma
I use this program almost daily; it's a fundamental tool for design.
Notion
I always save all the documentation from the different projects I participate in.
Miró
I use it a lot when working in teams and for conducting retrospectives.
¡Hobbies!
Cooking
Gardening
Dinosaurs
Work Experience
UX Product Designer
RunaID
2023 - 2022
· I coordinated the design project for the mobile app and the redesign of the website for DPIP (Dirección Provincial de Ingresos Públicos) with a multidisciplinary team, aiming to enhance the user experience. This project resulted in the optimization of tax management and filing, a significant reduction in the debtor rate, and an improvement in overall user experience quality.
· I led the design of the website for patients and medical staff, aiming to alleviate the phone lines in the medical circle and enable appointment requests without the need for phone communication, thereby optimizing waiting times.
UX Product Designer
Captar Pagos / Rana
2022 - 2020
- I participated in the development process of a payments and collections management system through a web application platform linked to instant messaging systems.
- Contributed to the development and maintenance of the design system, ensuring a consistent brand identity and efficient design workflows.
- Iterated continuously based on user feedback.
Graphic | Product Designer
Syncroniza
2022 - 2020
- Designed logos, branding, brand manuals, and digital content for social media.
- I developed a mobile app for visualizing the status and progress of civil works, enhancing the experience for those involved in construction.
- Developed new features to facilitate communication and reporting on the status of the works.
UX Design Internship
Digital House
2022 - 2021
· Collaborated on the "Cervecita" project, helping beer enthusiasts find the best craft beer locations.
· Led the creation of the style guide, mood board, and UI kit, ensuring visual coherence and user experience.
· Implemented data collection strategies, including interviews and user testing.
UX/UI designer
Veterianria Nehuen
2022
Project: Meow
· I designed an app that promotes the adoption of adult cats.
· Conducted user studies to guide the design of the application, leading the creation of the style guide, moodboard, and UI kit.
Graphic | UX Product
Designer
RE/MAX Capital
2021 - 2019
- Graphic designer specializing in merchandising, digital design, and both physical and digital advertising campaigns.
- Led the redesign of the corporate website, resulting in a significant increase in efficiency and visual appeal.
- Maintained the brand's visual identity and continuously iterated on website versions.
Produc Designer
Udacity
2023
UX Designer
Digital House
2021 - 2020
