SoSafe

SoSafe

SoSafe · Research

Before I begin explaining the project, I must clarify that the research process took place within the collaborative framework of CO-UX IV. The purpose is to thoroughly investigate and analyze this app to propose a future redesign.

Antes de comenzar a explicar el proyecto, debo acalarar que lo realizado fue investigar esta app ya existente, para proponer un futuro rediseño.

Este proceso se dió dentro del marco colaborativo de CO-UX IV.

Context

Context

Sosafe is a mobile application developed in Chile, focused on strengthening security and interaction within communities. Its main function is to facilitate users' ability to report situations of risk that require immediate attention.

Problems

Problems

When starting the analysis of the app, we identified the following problems:

  • Primary: Some users have expressed concerns and stopped using the app.

  • Sosafe has over 1 million downloads, primarily in the Chilean region. There is no gender, age, or income bias that identifies the users; this app targets communities in general.

  • It is a crowdsourcing app, meaning that reports are submitted by anyone with access to the app.

  • According to reports generated by Sosafe representatives, the number of users is increasing, possibly due to partnerships with various municipalities in Chile. However, a quick investigation can reveal unfavorable comments and complaints that may result in a user exodus.

The Sosafe Community

The Sosafe Community

We identified three different types of users in the Sosafe community. We classified them as active users, recurrent users, and inactive users.

Active Users:


“I use it to find out if there are robberies or assaults in my area”

  • 80% use the app only to stay informed.

  • Only 20% have made a report.

Recurrent Users:


“I only use it if I hear a suspicious or annoying noise near my house.”

  • They only use it if they believe something has happened around them.

    They have never made a report.

Inactive Users:


They made a report and didn't receive a response

  • They saw old reports that were no longer relevant.

Boudreau's Heuristic Analysis

Boudreau's Heuristic Analysis

Accessibility is the dependent degree that allows any object to be used by the entire public, visit a place, or access a service, regardless of their technical, cognitive, or physical abilities. Boudreau created a 10-point heuristic accessibility analysis to assess and rank with a severity rating (0 to 4) and determine how accessible a digital product is.

Navigation and
Route Search

Users can easily navigate, find content, and determine their location within the system at all times.

Contrast and
Readability:

Content on the page can be easily read and understood by system users.

Visual and auditory
alternatives

Content that is purely visual or auditory and conveys information has text alternatives for those who cannot see or hear.

Motion and
flicker

The elements on the page that move, flicker, or are animated in other ways can be stopped and do not distract or harm users.

Semantic
structure

Users understand the structure of the content on each page and how to operate within the system.

Prevention of errors
and states:

The interactive controls must have permanent and meaningful instructions to help prevent errors.

Multiple methods of
interaction exist.

Users can efficiently interact with the system using the input method of their choice.

Contrast and
readability.

The text and other meaningful information can be easily distinguished and read by users of the system.

Predictability and
Consistency:

The purpose of each element is predictable, and how each element relates to the system as a whole is clear and meaningful to avoid user confusion.

Time and
Preservation

Users have enough time to complete tasks and do not lose information if time runs out.

Average Boudreau Heuristics

Average Boudreau Heuristics

3,2 from a severity ranking of 0 to 4

Based on the analysis of the application and subjecting it to different criteria of study, it can be concluded that the Sosafe application has a significant accessibility problem. It is inferred that the app was not created with accessibility criteria, and up to this point, it has not been applied in its use.

What are the competitors doing? Industry benchmark.

What are the competitors doing? Industry benchmark.

  • More visible - One step: More accessible/visible and easy-to-use button to request help during emergencies, all with just one step.

  • Location sharing: Continuously share the user's location with people previously authorized 24 hours a day.

  • Live - Recording: Pressing the emergency button activates video recording with the mobile camera, and this live feed is sent to designated individuals. The video is saved for potential evidence.

  • Security level: Easily and quickly customize the security level by allowing users to select the notifications they wish to receive.

  • Color coding on the map: Assign a color to each emergency based on its severity level and the amount of time it has been registered.

  • Information filtering: Each report posted in the application is reviewed and confirmed by a moderator before being published.

  • Zone categorization: Mapping of safe and unsafe areas based on the number of registered emergencies, where users input data about urban elements and rate safety.

Conclusion

Conclusion

SOSAFE, una aplicación para reportar situaciones de riesgo, ha logrado más de 1 millón de descargas y una diversa base de usuarios. Sin embargo, algunos han dejado de usarla debido a funciones no esenciales que desvían su enfoque. Aunque goza de éxito, la app enfrenta desafíos como la confusión entre secciones y la percepción de falta de seguridad por parte de algunos usuarios.

Para mejorar, podría adoptar un diseño más minimalista, simplificar la navegación y resaltar los reportes esenciales. Implementar características como botones de emergencia más accesibles, grabación de vídeo en vivo y opciones de personalización de seguridad podría hacerla más atractiva y útil. En general, SOSAFE tiene un gran potencial para mejorar la experiencia del usuario y seguir enfocada en la seguridad comunitaria.

SOSAFE, an application for reporting risky situations, has achieved over 1 million downloads and a diverse user base. However, some users have stopped using it due to non-essential features that divert their focus. While it enjoys success, the app faces challenges such as confusion between sections and a perceived lack of security by some users.

To improve, it could adopt a more minimalist design, simplify navigation, and highlight essential reports. Implementing features like more accessible emergency buttons, live video recording, and security customization options could make it more appealing and useful. Overall, SOSAFE has great potential to enhance the user experience and remain focused on community safety.

Todo sucedió dentro del marco de CO-UX.

¡Thank you!

Contact
yesi.ambrosini@gmail.com
www.linkedin.com/in/yesica-ambrosini/
www.behance.net/Yesi_Ambrosini

¡Thank you!

¡Thank you!

Contact
yesi.ambrosini@gmail.com
www.linkedin.com/in/yesica-ambrosini/
www.behance.net/Yesi_Ambrosini